Privacy Policy

1. Information We Collect

Personal Information

When you submit a form on this website (contact form, strategy quiz, rate watch signup, or calculator), we may collect your name, email address, phone number, property information, financial details you voluntarily provide, and loan purpose or goal.

Automatically Collected Information

When you visit this site, we automatically collect certain information including your IP address, browser type, operating system, referring URLs, pages visited, and time spent on pages. This information is collected through cookies and similar tracking technologies.

2. How We Use Your Information

• CRM and Follow-Up: Contact form submissions and quiz results are routed to Follow Up Boss (our CRM) to facilitate follow-up by Arran Amorozo or a member of the West Capital Lending team.
• Communication: We use your contact information to respond to your inquiries, send requested information, and contact you about mortgage products and services you expressed interest in.
• Marketing: With your consent, we may send marketing emails or text messages about our products, rates, and market updates. You may opt out at any time.
• Analytics: We use aggregated, anonymized data to understand how visitors use our site and improve the user experience.
• Legal Compliance: We may use your information to comply with applicable laws, regulations, and legal process.

3. Third-Party Services

We use the following third-party services that may collect or process your information:

• Google Analytics: Website analytics. Data is anonymized and subject to Google's Privacy Policy.
• Facebook Pixel: Advertising measurement and retargeting. Subject to Meta's Data Policy.
• Vercel: Website hosting and edge network. Subject to Vercel's Privacy Policy.
• Follow Up Boss: CRM platform for lead management. Form data is transmitted to Follow Up Boss servers.

4. Cookies

We use cookies and similar tracking technologies to enhance your experience, remember preferences, and gather analytics data. You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of certain features on this site.

5. Data Sharing

We do not sell your personal information. We may share your information with service providers who help us operate our business (such as CRM and hosting providers), as required by law or legal process, or with your explicit consent.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purpose for which it was collected, to comply with legal obligations, or as required by applicable regulations (including mortgage industry record-keeping requirements, which may extend up to 7 years).

7. California Residents (CCPA)

California residents have the following rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request information about personal data we have collected about you.
• Right to Delete: Request deletion of personal data we hold about you, subject to certain exceptions.
• Right to Opt-Out: We do not sell personal data, so there is no opt-out required for sale of data.
• Right to Non-Discrimination: You will not receive discriminatory treatment for exercising your CCPA rights.

To exercise these rights, contact us at aamorozo@westcaplending.com.

8. Security

We implement reasonable technical and organizational measures to protect your personal information. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your data.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last Updated" date at the top of this page. Your continued use of this website after changes constitutes acceptance of the updated policy.

10. Contact Us

For privacy inquiries, requests, or complaints, contact us at: